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Quick Career Overview

Updated: Aug 13, 2024


photo of bobbie smith with caption: 'Nobody reads poorly-prepared content. #truth'

Within my extensive experience in professional writing, editing, designing, as well as, developing and implementing communications strategies and plans, I have:


Strategic Communications Advice & Products

Provided strategic communications advice to senior executives in the form of: communications plans, marketing campaigns, speeches, speaking notes, media lines and strategic communications to help executives inform employees about new policies, guidelines, direction and transformational change (City of Hamilton, Hamilton Public Library-HPL, Sodexo Canada, Government of Canada-GOC),


Written, produced, analyzed and distributed materials for the public and special audiences on behalf of executives and their organizations. (CCCA, HPL, Sodexo Canada, GOC).

Supported implementation of communications strategies and plans with scalable involvement, depending on the internal client’s needs. (GOC, HPL, Sodexo Canada, CCCA, CPF ON)


Intranet Redesign & Employee Engagement

Led a team of employees, who did not report to me, through a successful global Intranet redesign and transformation project, as Editor-in Chief for Canada to win a Gold - Spirit of Progress award. (Sodexo NorAm - North America) Increased Employee Engagement rates by 12% overall, as measured by independent AON-Hewitt survey (Target: 8%).


Digital Marketing & Communications

Managed various leadership blogs, digital communications (HPL), email marketing strategies and leadership team briefings across the country, (Sodexo Canada) as well as papers, backgrounders, executive speeches to employees, directors and the media. (HPL, Sodexo Canada, GOC)


Provided editorial direction and content development from 2010-2017 for social media plans, strategies and posts. (Canadian Parents for French - Ontario (CPF ON), CCCA, Push For Change Campaign, HPL, Sodexo Canada).


For more details, please view my resume here.






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